WSWA 77th Annual
Convention & Exposition Cancelled

In the interest of addressing the health and safety concerns of our stakeholders the Executive Committee of the Wine & Spirits Wholesalers of America has made the difficult decision to cancel the WSWA 77th Annual Convention & Exposition.

Over the past 24 hours, it became clear that keeping our community safe and healthy went beyond any additional hygiene measures we could put in place. Additionally, in the wake of the announced European travel ban and the understanding from many of our WSWA members and exhibitors that domestic travel has already been limited, the decision to cancel the event was the right one.

WSWA will begin the work of refunding all payments made to WSWA to include registration, exhibit booth, lower level suite and sponsorship fees. All payment refunds will be subject to a $50 processing fee per refund. Refunds will be returned to the same method of payment, with the exception of domestic wire transfers, which will be refunded by check.

We anticipate that all refunds will be processed by April 5. For more information on refunds please contact:

Kristi Hepner, [email protected] - Registration Fee Refunds
Kari Langerman, [email protected] - Exhibit Hall and Traditional Suite Refunds
Cindy Nachman-Senders, [email protected] or Lisa Koenig, [email protected]- Lower Level Suite and Sponsorship Refunds

Please be sure to cancel any agreements you may have entered into with vendors. This includes all WSWA preferred vendors, Shepard, Caesars Palace, Destinations by Design and CMT.

The WSWA Convention team has tendered the official cancellation notification to Caesars Palace Las Vegas. Once the notification is formally processed by Caesars Palace, all room and suite reservations made through WSWA for the 77th Annual Convention & Exposition will be released and refunded. Payment for hotel rooms and suites will be refunded by Caesars Palace to the same method of payment on which it was charged.

We are currently considering a number of alternatives to preserve our long-standing reputation as the industry’s premier event and provide our industry partners with similar business opportunities found at the convention throughout the year. Be on the lookout for educational webinars, showcases, brand features and media engagements. This is the premier event that brings the industry together and we are committed to move forward with the same expectation of excellence in 2021.

We are disappointed that this year’s Convention & Exposition has been affected by the COVID-19 global health crisis, but our team remains committed to making the 2021 WSWA Convention & Exposition the best yet.

WSWA 78th Annual Convention & Exposition: April 6-9, 2021 Grande Lakes Orlando, Florida
Wine & Spirits Wholesalers of America
Wine & Spirits Wholesalers of America
Wine & Spirits Wholesalers of America
Wine & Spirits Wholesalers of America
Wine & Spirits Wholesalers of America
Wine & Spirits Wholesalers of America

Opening General Session

Tuesday, April 21

8:30 am – 10:00 am

(Open to all Registered Attendees)

  • WSWA Chairman’s Welcome Remarks
    • Danny Wirtz
      Vice Chairman
      Breakthru Beverage Group
  • Keynote Speaker
    • TBA
  • Lifetime Leadership Award Presentation

General Session

Thursday, April 23

8:30 am – 10:00 am

(Open to all Registered Attendees)

  • WSWA President’s Remarks
    • Michelle L. Korsmo
      President and CEO
  • Keynote Address
  • Sidney Frank Innovation Award Presentation


Master Mixology Class

Thursday, April 23

2:00 pm - 4:00 pm

(Open to all Registered Attendees)

This dynamic experiential session will feature the WSWA member’s master mixologists as they teach, demonstrate and explain the fine details of cocktail making - from the basics to the latest trends in mixology. This session will be segmented into sections by level of audience ranging from advance beginner to highly experienced. Recommended attendees include wholesalers, brands owners, brand managers, brand ambassadors, mixologists, bartenders and retailers.

Leadership Series

Monday, April 20

2:30 pm – 4:30 pm

(Open to Wholesaler & Invitees Only)

The popular WSWA Leadership Series is back to help you take on the toughest challenges facing our industry while arming you with the information you need to engage in next-level strategic discussions.

Wholesalers feel the pressure to take charge of their future, and we are here to help lead the way.

Supplier & Retailer
Leadership Series

Thursday, April 23

10:30 am – 2:00 pm

(Open to all Registered Attendees)

Back by popular demand, the WSWA Supplier & Leadership Series will provide answers to some of the most pressing distribution-related questions including: brand building, how to stand-out in a sea of similar skus, alternative 3-tier compliant routes to market, finding venture capital, and navigating compliance and state laws.

Hear from WSWA members and from industry leaders hand- selected to provide you with information that could dramatically impact how you do business.

Brand Battle

Wednesday, April 22

4:00 pm – 5:30 pm

(Open to all Registered Attendees)

One of the most dynamic and exciting events at the WSWA Convention & Exposition! Brand Battle is WSWA’s version of Shark Tank, providing a unique opportunity for brands, selected through an advance application process, to pitch live on-stage in front of a panel of industry influencers and wholesaler decision makers.

While distribution deals cannot be promised, many past Brand Battle competitors have seen incredible success as a result of their participation.

The Brand Battle audience has the opportunity to VOTE for their favorite competitor and see first-hand what it takes to stand out from the crowd.

To submit an application for Brand Battle, Click Here!

Attendee Registration

To register as an Attendee click on
the “Register Today” button below.
Need more Information?
Visit the attendee section of the website


Not sure if you should register as an Attendee?

Exhibitor Registration

To register as an Exhibitor click on
the “Register Today” button below.
Need more Information?
Visit the exhibitor section of the website


Not sure if you should register as an Exhibitor?

Schedule of Events

Click the VIEW SCHEDULE button below
for the full WSWA 77th Annual
Convention & Exposition schedule.



Increase your brand exposure and
return on your convention investment
by participating as a sponsor.


Competition & Tastings

Enter your brands(s) in our popular
Wine & Spirits Tasting Competitions.
Wholesalers are encouraged to enter
their mixologist into our dynamic
Wholesaler Iron Mixologist Competition.